Not all social media platforms are created equal. While all platforms — Facebook, Instagram, and LinkedIn — work to bring people together, they need to be used separately when it comes to honing in on your marketing efforts. In fact, each channel caters to different demographics, which results in different messaging you must use when […]

While the beauty of social media is that it is always changing, it is more important than ever to stay on top of the trends to ensure your marketing efforts reap what they sow. So how do you keep it all straight? Here are four of the best social media practices to follow in 2020.

Your business’ website gives the ultimate first impression. A user-friendly and eye-catching site can hook a potential customer’s attention and allow the content to work its magic. Want the magic to speak for itself? Here are some critical elements to keep in mind when designing a website in 2020.  Fast Loading Time You don’t want